Blue Dart notes 'paradigm shift'

News Clip : ACW Magazine, All India

15th Jan, 2007.

"At Blue Dart Aviation we offer an integrated range of air and surface services for both international and domestic shippers, that range from documents, small and large parcels, express freight, surface distribution and charters," says a spokesman for the integrated air express carrier and premium logistics services provider.

"But we believe in constant innovation to identify new products to satisfy our customers' evolving needs. Here we work in partnership with large shippers having complex requirements to provide them with integrated logistics solutions. "

The current air cargo trend within India "definitely looks positive", the spokesman added. "The market is continuously growing in terms of development and commercial activity. The significance of logistics is also increasing.

"Over the last few decades the role of logistics management in India has undergone a paradigm shift," he considered. "It is widely recognised as an extremely important aspect of the overall business strategy. At the same time, a number of factors have increased the complexity of logistics management.

"The country at present is experiencing tremendous growth. Thus, strategically, all our present centres are important in terms of customer satisfaction, while our new centres are important in terms of expansion and growing our reach."