Tie-up to deliver?

News Clip : The Hindu Business Line, New Delhi

Monday, 16th September 2002

Blue Dart Express may see a revival of market interest in the coming week, with its announcement of a marketing alliance with DHL Worldwide (from October 1), one of the leading air express companies in the world. The exact contours of the marketing arrangement are not clear. But if it helps enhance Blue Dart's marketing reach, the alliance may soften the impact of Blue Dart's parting of ways with its earlier partner -- FedEx. DHL Worldwide services 1,20,000 destinations Worldwide spread over 220 countries. - BL Research Bureau.