Blue Dart conferred 'Superbrand' status 5th -year in a row

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25th December, 2009.

Blue Dart Express Limited, South Asia's number one express air and integrated transportation, distribution and logistics company and part of the DHL Group has been conferred the 'Consumer Superbrand' status by the Superbrands Council at a. grand ceremony held recently at the Intercontinental - The Lalit in Mumbai. This is the fifth time in a row that Blue Dart is being recognized with the 'Superbrand' status. The process used by Superbrands which operates in 82 countries worldwide, circumvents any ranking by market shares, turnover, profitability ect, but focuses on the more enduring but harder but harder-to-achieve criteria of image and perception. A Superbrand has established the finest reputation in its field. It offers customers significant emotional and tangible advantages overs its competitors.