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Gift guide for Raksha Bandhan
News Clip: www.thehansindia.com
31st July, 2017
‘Express’ it!
Blue Dart’s initiative to strengthen the special bond between siblingscomes with the ‘Rakhi Express’ offer.
This is a customised service that caters to both the international and domestic market.Sisters can walk in to any Blue Dart-DHL retail store to send their ‘Rakhis’ in a specially designed envelope with a personalised greeting card for Rs 250.
In addition, five lucky customers stand a chance to win an exclusive Dell Tablet and much more by filling a slogan form that makes them eligible to participate.
Commenting on this festive occasion, Ketan Kulkarni, Senior Vice President & Head – Marketing, Corporate Communications & Sustainability, Blue Dart, said, “Rakhi is a symbol of the eternal bond between a brother and sister. With Rakhi Express we are trying to go beyond boundaries to strengthen this bond.
We are sensitive to the fact that customers demand a speedy and hassle-free experience, when dispatching this special token of love to their sibling. Through this service we will once again give sisters an opportunity to be connected in the spirit of Raksha Bandhan and manifest love for their brothers who reside away from them.”