Blue Dart launches ‘Rakhi Express’ annual campaign for siblings

News Clip: The Hills Times

23rd August, 2018

Blue Dart, India’s logistics service provider and part of Deutsche Post DHL Group (DPDHL), launches its annual campaign during the auspicious Raksha Bandhan festival, offering the opportunity for siblings to easily send gifts and ‘Rakhis’ to each other within India and internationally with the promise of secure and timely delivery.

Blue Dart’s ‘Rakhi Express’ is a value-added service that caters to the Indian domestic market with delivery to over 35,000 locations across India, while DHL ‘Express Easy Rakhi’ allows Rakhis to be sent internationally to over 220 countries and territories worldwide. These offers are available at all 625 Blue Dart – DHL retail stores across India. With the offer, customers get a free specially designed ‘Rakhi Envelope’ and a personalized greeting card. The logistics cost is a special rate of Rs 250/- to anywhere in India up to 500gms.

The offer is available at all Blue Dart-DHL retail stores conveniently located nationwide or by calling 1860 233 1234 to register a Rakhi Service. There are prizes to be won, as well. This year, 3 lucky customers will get a chance to win the iPhone 6 while 25 lucky customers will get stand to win a Blue Dart branded haversack bag by simply filling up a contest slogan form.

Commenting on this festive occasion, Head – Marketing, Communications and Sustainability, Blue Dart, Ketan Kulkarni said, “Blue Dart’s Rakhi Express enables customers to send their Rakhi during one of India’s most loved festivals – Raksha Bandhan. This offer allows brothers and sisters to strengthen their bond and stay connected across the world. With families becoming nuclear and people moving away from their home-towns or out of the country for reasons such as education, marriage, shifting of family, business or better opportunities festivals such as Raksha Bandhan become even more a special occasion to celebrate”.

He added, “With Rakhi Express, Blue Dart has created an effective platform to offer a speedy and hassle-free experience, when dispatching this special token of love”.

Blue Dart remains India’s most innovative and awarded express delivery company and an undisputed leader in the express logistics industry in India. During the year ending March 31, 2018, Blue Dart handled over 196 million domestic shipments, 0.92 million international shipments and over 697,000 tonnes of documents and parcels across the nation and 220 countries and territories worldwide.