Blue Dart New Alliance For Sri Lanka

News Clip : Cargo Times , Mumbai.

September, 2004.

-The courier and logistics company signs regional agreement with Hayleys Group.

The alliance will focus on enabling the Blue Dart experience through quality and dedicated express infrastructure to service the widest geographical reach between the two countries.
- Thomas CT

Blue Dart Express Limited, South Asia's largest integrated air express courier and logistics company announced a Regional Alliance Agreement with the Hayleys Group of Sri Lanka. Customers from Sri Lanka and India will now have access to most reliable and speedy transportation, distribution and delivery services for their documents, packages and critical supply chain needs between both the countries.

The alliance will focus on enabling the Blue Dart brand experience through quality and dedicated express infrastructure to service the widest geographical reach between the two countries. Blue Dart,s integrated network will touch customers in over 13,700 locations in India and 400 locations in Sri lanka, and support deliveries with real-time tracking systems. Blue Dart is a domestic leader in India with a 39 per cent market share, and already has a presence in the SAARC region countries of Bangladesh, Bhutan and Nepal. With its network and brand in Sri Lanka, Blue Dart is consolidating its regional dominance to meet emerging trade demands in the region.

Speaking on the occasion, Tulsi Nowlakha Mirchandaney, Senior Vice President-Marketing & Projects, Blue Dart Express Limited said,"The alliance assures advantages to regional business through Blue Dart's reliable and extensive intergrated infrastructure coupled with unmatched standards of service quality and technology support. We have built the best intergrated delivery systems in India, and we now plan to put in place the kind of delivery capability for this region that no else in the region can offer."

Mohon Pandithage, Director, Hayleys Group of Companies said," With Sri Lanka poised to be a major hub for logistics and distribution in the SAARC region, efficient distrubution will play an important role in facilitating trade. We are delighted to join hands with Blue Dart to bring their proven expertise and best practices to Sri Lanka. Together with Hayleys' strenghts in transportation and logistics, we aim to be the preferred services provider in the region and support business and commerce as demand within the region grows and evolves."