This Raksha Bandhan distances don't matter
- Blue Dart introduces Rakhi Express on the occasion of Raksha Bandhan

Mumbai : August 1, 2006:

In India where every relation is cherished, Raksha Bandhan is a very special occasion to renew the strong emotional bonds between sister and brother. Now, distances need no longer pose a hindrance for sisters to reach out to their brothers on this special day with the help of Blue Dart's 'Rakhi Express'.

Blue Dart provides two options to send Rakhis:

• You can either send your Rakhi, tikka in a specially designed handcrafted box. The box will contain a note briefly explaining the essence of Rakhi as well as a card to write a personalized note. The box will be sent in an envelope specially designed for the occasion. The cost for this will be Rs 185 (inclusive of courier charges and taxes) anywhere in the country.


• Or you could send your Rakhi, tikka and personalized note in the specially designed envelope, which will beat any weather conditions. This service will be priced at Rs 140 (inclusive of courier charges and taxes) anywhere in the country.

Commenting on the occasion Tulsi N. Mirchandaney, Senior Vice President, Marketing & Projects said "On this special occasion, Blue Dart will help sisters reach out to their brothers regardless of where they are in India. We have 217 retail outlets across the country at which the Rakhi boxes and envelopes would be available at a special price and with Blue Dart's promise of reliability".

About Blue Dart:

Blue Dart, South Asia's premier courier and integrated air express package Distribution Company, offers secure and reliable delivery of consignments to over 14,000 locations in India and 220 countries worldwide. Blue Dart was selected a Consumer Superbrand from over 1699 brands across 169 product categories and received the Reader's Digest Most Trusted Brand Gold Award from amongst 42 product categories in India. The Blue Dart team drives marketplace leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation and value-added services, to deliver unmatched standards of service quality to its customers.

For further information contact :

marketing@bluedart.com
Dated : August 01, 2006