Brand Leadership Award for Blue Dart

Mumbai : February, 5 , 2009:

Blue Dart Express Limited, South Asia's premier number one express air and integrated transportation, distribution and logistics Company, has been recognised with the Brand Leadership Award for their outstanding contribution and setting standards in the field of marketing and branding. The award was presented by the 'Stars of the Industry Awards' as a part of their 3rd INDY'S - Awards for Excellence in Mass Communication, Advertising and Public Relations presentation ceremony held in Mumbai's Taj Lands End yesterday.

Having achieved the enviable position of one of the best and most admired business organisations with its unparalleled performance, Blue Dart has carved out its own niche by pioneering efforts that, almost single-handedly has transformed the way India distributes packages today.

On receiving the award, Ketan Kulkarni, Head-Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd said, "It is truly an honour to receive this award and we are humbled by this recognition. Felicitations like these drive us to achieve greater heights. It is a strong validation of the best practices that we follow in the marketing and branding arena and the fact that we keep innovating to add more value towards our customers' business all the time. We stand committed to our vision of 'being the best and setting the pace' and delivering growth for Indian businesses."

He further added, "Our 7150 employees are the Blue Dart brand. They are the customer interface both internal and external, and uphold the values of the brand. They make each moment of truth count for us. They not only represent Blue Dart but, also its customers, who have shown faith and trust by making us their partner in business. We believe it is an immense responsibility to shoulder and through our brand values, vision and mission; we have always strived to do full justice to the same. Similarly, we have maintained the highest standards in PR and communications - by providing quality information for our stake-holders validated with facts and figures and maintaining transparency at all times."

Blue Dart is committed to 25 new initiatives over the next one year. The new initiatives by Blue Dart will upgrade its product range and improve service quality, thereby offering customers state-of-the-art air and ground express solutions across the country.

Some of these products are designed specifically for industries with time definite requirements and there are others, which cater to vertical specific requirements. Such customized services will allow flexibility to the shipper and consignee and improve customer satisfaction.

Blue Dart also announced Quality initiatives, which will take its already best in class and globally benchmarked service quality to a higher level. These initiatives are aimed at strengthening and enhancing Blue Dart's premier position as the leading air and ground express distribution service provider in India.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,100 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart was selected as a Business Superbrand from over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, both for three years in a row and has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue Dart has been awarded the NDTV Business Leadership Award 2008 and the Asia Brand Congress Brand Leadership Award 2008. It has also been listed as one of the Forbes 'Best under Billion' companies.

The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers. For further information, please visit our website at www.bluedart.com

For further information contact :

marketing@bluedart.com
Dated :February 05, 2009