Blue Dart recognised with International Award - "Leader in Prestige and Quality 2008"

Mumbai : March, 19 , 2009:

Blue Dart Express Limited, South Asia's premier number one express air and integrated transportation, distribution and logistics Company, has been acknowledged with an International Award - "Leader in Prestige and Quality 2008" by Actualidad, Revista de Turismo, Industria y Comercio (Magazine of Tourism, Industry and Commerce) in Spain.

ACTUALIDAD magazine is distributed in more than 70 countries to Embassies, International Press and Chamber of Commerce. This award was instituted in 1995 by Actualidad to recognize the true engines of the economy that drive and dominate markets. Such companies have the power to shape society with special care in service and quality. Blue Dart has been the pioneer in many areas of logistics in this country, and has carved a niche for itself through innovation, service excellence and investments in infrastructure, network, technology and through their workforce whose commitment and professionalism have delivered consistent positive results.

Ketan Kulkarni, Head-Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd. said, "We are extremely pleased to be recognised with such an honour of international acclaim. We have benchmarked ourselves to global standards and appropriated the service quality mind-space in the industry, putting us miles ahead of other players. This award thus not only reinforces our commitment to satisfying customer requirements but also encourages us to deliver way beyond their expectations."

This recognition adds to an already exhaustive and prestigious list of awards. Blue Dart was selected a Business Superbrand for the fourth time consecutively from over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, three years in a row. It has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue Dart has been awarded the NDTV Business Leadership Award 2008 and the Asia Brand Congress - Brand Leadership Award 2008. It has also been listed as one of the Forbes 'Best-under-Billion' companies. Recently, Blue Dart was awarded the Brand Leadership Award by the 'Stars of Industry Awards' as part of their 3rd INDY's - Awards for Excellence in Mass Communication, Advertising and Public Relations. Blue Dart was also honoured with the 'Gold Medal' and the Managing Director was recognized with the 'Glory of India' award by the Institute of Economic Studies, Delhi.

Blue Dart's relentless customer-centric efforts are highlighted through its commitment to 25 new products and initiatives over the next one year. The new initiatives by Blue Dart will upgrade its product range and improve service quality, thereby offering customers state-of-the-art air and ground express solutions across the country. Some of these products are designed specifically for industries with time definite requirements and there are others, which cater to vertical specific requirements. Such customized services will allow flexibility to the shipper and consignee and improve customer satisfaction. Blue Dart also announced Quality initiatives, which will take its already best in class and globally benchmarked service quality to a higher level. These initiatives are aimed at strengthening and enhancing Blue Dart's premier position as the leading air and ground express distribution service provider in India.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,077 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart was selected as a Business Superbrand from over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, both for three years in a row and has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue Dart has been awarded the NDTV Business Leadership Award 2008 and the Asia Brand Congress Brand Leadership Award 2008. It has also been listed as one of the Forbes 'Best under Billion' companies.

The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers. For further information, please visit our website at www.bluedart.com

For further information contact :

marketing@bluedart.com
Dated : March 19, 2009