Blue Edge gives hope to youth - 52 lives changed forever

ﾷ Enhances career prospects by setting up a platform

ﾷ Awards certificates and trophies to students on graduation day

Mumbai : June, 01, 2009:

BLUE EDGE, an initiative of Blue Dart and NGO Oasis India, felicitated the fourth batch of students who have successfully completed their 'Blue Edge' program at a Graduation Ceremony held in Mumbai. The students were handed out certificates and trophies by Yogesh Dhingra, COO, Blue Dart Express for their performances in the programme, which spanned over a period of four months.

Blue Edge, a program meant to support, educate and train underprivileged youth has empowered over 200 students through the programme over the past 12 months. Many of them are placed in successful and reputed organizations in Telecom, Retail, Consumer Goods etc and have effectively kick-started their potentially flourishing careers. These individuals today are better equipped to develop and utilize new skills in their professional domain and are gearing up for the demands of knowledge based economy and are a step closer in adding stability to their lives.

A delighted Blue Edge student Samina Sayed on receiving her certificate said 'This course has given me exposure to various aspects of life I wasn't aware of. Today I am more confident and optimistic about my opportunities in life. I am sure to use this experience positively to build up a stable future for me and my family.'

Blue Dart is a DHL Group company and the Blue Edge program falls under the aegis of the three pillars of Corporate Social Responsibility and Sustainability of the Group, namely Education, Environment and Disaster Management.

Blue Edge is an education platform to ensure that the underprivileged section of the society is not deprived of education as a building block to their ability to earn and support their future and families and contribute positively to the community.

Located at a premise in Bandra, Mumbai, which is refurbished solely for the purpose of the training, BLUE EDGE entails training of approximately 50 beneficiaries over a period of 4 months on General Awareness, Verbal communication, Essential Computer Skills, Life Sciences and Customer Orientation. The programme is designed to educate the beneficiaries about the possible employment opportunities, while equipping them with relevant skill sets, thus enabling them to make informed choices and most significantly bring stability into their lives.

Speaking on the occasion Yogesh Dhingra, COO and Finance Director, Blue Dart Express Ltd said, "It's a fundamental idea that the growth of a system depends on the economic, environmental, and social sustainability of its communities. Blue Edge is focused on contributing towards the sustainable development of these communities. Though in its initial phase, Blue Edge aims at empowering more lives in the future by increasing its reach."

Speaking on the occasion Jeanie Herbert, Education Consultant, Oasis India said 'Blue Dart and Oasis India stand completely committed to the Blue Edge initiative and are confident of making a difference in a few lives, all of whom we endeavour to empower with knowledge, skills and attitude to make them employable in society and contribute positively to it. The onus is on us to hand-hold the young generation, so that they are able to face the tough future ahead.'

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,471 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart was selected a Business Superbrand for the fourth time consecutively from over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, four years in a row. It has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue Dart has been awarded with the Asia Brand Congress Brand Leadership Award 2008. It has also been listed as one of the Forbes 'Best under Billion' companies.

The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers.

For further information contact :

marketing@bluedart.com
Dated :June 01, 2009