Blue Dart conferred with 'Brand Leadership Award' at the World Brand Congress 2009

Mumbai : November, 09, 2009:

Blue Dart Express Limited, South Asia's number one express air and integrated transportation, distribution and logistics company and part of the DHL Group, has been conferred the 'Brand Leadership Award' in the 'Organization' category at the World Brand Congress 2009, Global Awards for Brand Excellence on 4th November 2009 at a glittering ceremony held at Taj Lands End - Mumbai. Ketan Kulkarni, Head - Marketing, Corporate Communications and Sustainability, Blue Dart Express Ltd received the award on behalf of Blue Dart..

The World Brand Congress is the single largest rendezvous of best brains behind some of the world's most successful and sought after brands. The Congress is the meeting place for leaders from every sector and continent. The World Brand Congress is represented by 60 countries from across different parts of the world..

Blue Dart, in its 26th year of operations, has been chosen for the 'Brand Leadership Award' for building a quality brand that stands out for reliability and consistency while delivering a superior value proposition through its innovative products and services. Blue Dart enjoys tremendous brand equity in the market with a host of loyal customers in all industry verticals availing its services. Blue Dart's market dominance reflects in its imposing market share of 43% in the domestic air express segment. .

On receiving the award, Anil Khanna, Managing Director, Blue Dart Express Ltd. commented "We are delighted to receive this prestigious accolade. It only means that the powerful Blue Dart brand retains its high equity in the market, even after completion of 26 years of leadership in the industry. This has been possible due to our customer centric approach, helping us understand customer needs better while focusing on quality and innovation. This is complimented by our superior infrastructure and technology support along with our passionate people force. Our model has been validated several times before through customer feedback and other awards and recognitions. We are humbled by another honour and being very positive about the future of this industry, promise to perform beyond the expectations of all our stakeholders'..

Blue Dart reaches 21,479 locations across India and 220 countries globally through it association with DHL, with reliability levels of 99.96%. It has a massive committed people strength of 6777 employees. To support smooth operations, Blue Dart has 7 dedicated freighters and 5426 ground vehicles that provide last mile connectivity. It has done a commendable job in weathering the current economic slowdown with its trademark composure and consistency..

Blue Dart has been on an innovation spurt recently, rolling out new products that cater to vertical specific requirements. Blue Dart has also taken 'Quality' to a different paradigm by introducing customer centric programs like 'First Choice' and 'Net Promoter Approach' that weave in customer feedback in its business processes..

About Blue Dart:.

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,479 locations in India..

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance..

Blue Dart was selected a Business Superbrand for the fourth time consecutively from over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, four years in a row. It has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue Dart has been awarded with the Asia Brand Congress Brand Leadership Award 2008. It has also been listed as one of the Forbes 'Best under Billion' companies..

The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers. For further information, please visit our website at www.bluedart.com.

For further information contact :

marketing@bluedart.com
Dated :November, 2009