DHL Express India & Blue Dart Conferred Master Brand Status

Blue Dart wins Brand Leadership Award at the World Brand Congress

Mumbai : December, 16 2010:

DHL Express India, the world's leading Logistics Company and Blue Dart South Asia's number one express air and integrated transportation distribution and Logistics Company were conferred with the "Master Brand" status at Global Awards for Brand Excellence - World Brand Congress 2010. At the forum, Blue Dart also bagged the Brand Leadership Award for its market leadership.

Master Brand gives recognition to the most impact creating brands across industries that have trust amongst consumers; fortifying their presence in the Indian market.

Commenting on the award, R.S. Subramanian, Country Manager, DHL Express India said, "It feels great to be recognized at such a forum. These awards are a testimony to the commitment of our team in India. As we build on our achievements, our focus will continue to be on the customer, particularly on simplifying the customer experience and developing our capabilities in every sector.

Anil Khanna, Managing Director, Blue Dart Express Limited said, "We are very delighted to be the recipient of these awards. Being conferred the award of `Master Brand' resonates Blue Dart as a trusted brand having huge presence and acceptance with the masses. Over the years, we have consistently strove to introduce innovative products and solutions. We are also happy to receive the Brand Leadership award which again reaffirms our brand leadership position. Being a customer- led company; such recognitions encourage us to strive harder to become the most preferred brand among our customers".

The World Brand Congress is a meeting place for leaders and industry experts from various sectors across the continent. Five Hundred of the world's branding and marketing companies deliberated and exchanged views on a number of interesting topics under one roof. The three day event also witnessed discussion by the biggest brands and influential organizations on critical business challenges. The event saw top executives from brands and marketing organizations worldwide address today's critical business challenges.

About DHL

DHL - The Logistics Company for the world

DHL is the global market leader in the logistics industry and "The Logistics Company for the world". DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 300,000 employees' worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 46 billion euros in 2009.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 25,498 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart received the 'Superbrand' status 5 times in a row and the Reader's Digest Most Trusted Brand Gold Award, 5 years in a row. It has been listed as one of the Forbes 'Best under a Billion' companies in Asia. Blue Dart received the Amity HR Excellence Awards 3 times consecutively and was listed 2 times in the Dun & Bradstreet top 500 companies of India. Blue Dart has been conferred the Asia Brand Congress - Brand Leadership Award in 2008, the World Brand Congress - Brand Leadership Award and the Best Service Provider of the Year in 2009. In 2010, amongst a host of awards, Blue Dart was conferred with the Organization with Innovative HR Practices 2009-10 and Best Employer Award on Employee Retention at the Global HR Excellence Awards, WHRDC Meet 2010. Recently, Blue Dart was honoured with the 22nd CFBP Jamnalal Bajaj Fair Business Practices Award - 2010 in the category of Service Enterprises (Medium). Blue Dart has also been recognized as one of India's Best Companies to Work For 2010 in a study by Economic Times and Great Place to Work® Institute, India. Recently Blue Dart was honoured with Award for Best Motivational Practice in services by AIMA & IOCL. Blue Dart has also been awarded as the Best Logistics Provider in the Pharma segment at the Frost & Sullivan 2010 Awards. Blue Dart was also recently voted as a Star Brand for 2010-11 by the Indian Council for Market Research (ICMR).

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Blue Dart accepts its social responsibility by supporting climate protection, disaster management and education. Apart from various other initiatives in Sustainability, in an effort to reducing its carbon footprint, Blue Dart registered an improvement on CO2 efficiency by 10% year-on-year.

Blue Dart was recently voted as a Star Brand for 2010-11, by the Indian Council for Market Research (ICMR). It also won the award for Best Logistics Service Provider in the Pharma segment at the prestigious Growth Innovation and Leadership (GIL) Global 2010, Frost & Sullivan's flagship Global Congress. Also Blue Dart's top brass bagged two Awards - CEO with HR Orientation and Most Powerful HR Professionals of India at Asia Pacific HRM Congress 2010.

For further information contact :

marketing@bluedart.com
Dated :December, 2010