Celebrate Raksha Bandhan with Blue Dart and DHL's 'Rakhi Express'

. Reliable delivery of 'Rakhi' to over 33,700 locations in India and 220 countries and territories worldwide

. Specially designed festive coloured 'Rakhi Envelope'

Mumbai, July 26 2012:

This Raksha Bandhan, as part of its continuing efforts to provide solutions that help near and dear ones connect during festive occasions, Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and logistics company and DHL, the world's leading logistics company have announced the launch of their unique customized service - 'Rakhi Express'.

With people increasingly moving away to other cities to pursue education and careers, Raksha Bandhan is a time when dear ones are missed. Blue Dart and DHL's 'Rakhi Express' helps siblings bridge this gap while ensuring secure and timely delivery of the 'Rakhi' anywhere in the country and internationally.

This exclusive service is available at all Blue Dart-DHL retail outlets.

Key elements of the Rakhi Express:

Domestic:

Rakhi Envelope:

.Send your own Rakhi in a specially designed festive coloured 'Rakhi Envelope'

Apart from being able to send Rakhis anywhere in India and be assured of timely and secured delivery, sisters can also be lucky winners to win a TITAN watch for their brothers absolutely free. All they have to do is fill a slogan form that makes them eligible for a lucky draw. 100 best slogans stand to win 100 TITAN Watches. This offer is open from 14th July 2012 till 4th August 2012.

International:

DHL Express offers to bridge the distances between brothers and sisters who stay continents apart.

Rakhi Envelope:

.Send your own Rakhi in a special Rakhi envelope with a personalized greeting card

.Avail of flat 50% discount on tariff from 10th July to 4th August 2012

Commenting on the launch of Rakhi Express, Ketan Kulkarni, VP & Head - Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd. said, "Rakhi is symbolic of the eternal bond between a brother and sister. As an organization, Blue Dart has always been driven by customer needs and requirements. Our 'Rakhi Express' service will enable a brother and sister to celebrate this festive occasion although they may be miles apart. This year, we are making the Rakhi Express service all the more exciting for our customers with the chance to win a TITAN watch. After all, distance is a matter of miles and not of the heart."

Chandrashekhar Pitre, Senior Director Marketing, South Asia, DHL Express said, "The Rakhi Express is our endeavour to constantly innovate and provide customized solutions for our customers. For DHL we believe in 'Delivering Joy' and with this service we are glad we are able to connect sisters and brothers all over the globe on this special and auspicious occasion."

About Blue Dart Express Ltd.:

Blue Dart Express Ltd., South Asia's premier courier, and integrated express package Distribution Company, offers secure and reliable delivery of consignments to over 33,705 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries & territories worldwide and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Some of these include SUPERBRAND and 'Reader's Digest Most Trusted Brand Gold Award' 7 years in a row, one of 'India's Best Companies to Work For' by The Great Place to Work® Institute thrice successively, to name a few.

Blue Dart accepts its social responsibility by supporting climate protection (Go Green), disaster management (Go Help) and education (Go Teach).

About DHL Express Ltd.:

DHL - The Logistics company for the world.

DHL is the global market leader in the logistics industry and "The Logistics company for the world". DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of 53 billion euros in 2011.

For further information contact :

marketing@bluedart.com
Dated : July, 2012