Celebrate Raksha Bandhan with a exclusive Blue Dart and DHL service

-Blue Dart's Rakhi Express provides reliable delivery of 'Rakhis' in the domestic market to over 32,751 locations in India

-DHL's Express Easy Rakhi service provides secure delivery of Rakhis in the international market with access to 220 countries and territories worldwide

-Specially designed festive coloured 'Rakhi Envelope'

Mumbai, August 05, 2013:

This Raksha Bandhan, as part of its continuing efforts to provide solutions that help near and dear ones connect during festive occasions, Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and logistics company and DHL, the world's leading logistics company have announced the launch of a unique customized service to send Rakhis covering both domestic and international markets - 'Rakhi Express'.

With people increasingly moving away to other cities to pursue education and careers, Raksha Bandhan is a time when dear ones are missed. Blue Dart and DHL's 'Rakhi Express' helps siblings bridge this gap while ensuring secure and timely delivery of the 'Rakhi' anywhere in the country and internationally.

This exclusive service is available at all 500+ Blue Dart-DHL retail outlets.

Key elements of the Blue Dart 'Rakhi Express' service for India:

-Send your own Rakhi in a specially designed festive coloured 'Rakhi Envelope' with a personalized greeting card

-Avail of special discounted rate of Rs. 200 for 500 gms, anywhere in India.

Apart from being able to send Rakhis anywhere in India and be assured of timely and secured delivery, sisters can also be lucky winners to win a TITAN watch for their brothers absolutely free. All they have to do is fill a slogan form that makes them eligible for a lucky draw. 100 best slogans stand to win 100 TITAN Watches. This offer is open from 29th July 2013 till 31st August 2013.

Key elements of DHL's 'Express Easy Rakhi' service for international market:

With DHL Express Easy Rakhi, customers in India can send Rakhis anywhere in the world to over 220 countries and territories and avail of the following benefits:

-Send your own Rakhi or choose from Rakhis online in a specially designed festive coloured 'Rakhi Envelope' with a personalized greeting card with weather proof packaging

-Receive proactive updates through sms and email

-Flat 50% discount on basic freight

-Offer is valid from 29th July to 24th August 2013

Commenting on the launch of Rakhi Express, Ketan Kulkarni, VP & Head - Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd. said, "Rakhi is an unblemished bond of love between a brother and a sister celebrating their emotional affinity. Our 'Rakhi Express' enables siblings to celebrate this special occasion even if they may be miles apart. This year, we are making the Rakhi Express service all the more exciting for our customers with the chance to win a TITAN watch. At Blue Dart, we ensure that distance cannot come between happiness and matters of the heart."

Chandrashekhar Pitre, Senior Director Marketing, South Asia, DHL Express said, "The Rakhi Express is our endeavour to constantly innovate and provide customized solutions to our customers. For DHL we believe in 'Delivering Joy' and with this service we are glad we are able to connect sisters and brothers all over the globe on this special and auspicious occasion."

About Blue Dart Express Ltd.:

Blue Dart Express Ltd., South Asia's premier express air and integrated transportation & distribution company, offers secure and reliable delivery of consignments to over 32,751 locations in India. As part of the DP DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Some of these include SUPERBRAND and 'Reader's Digest Most Trusted Brand Platinum Award', Innovation in HR - SAP Awards 2013, Best Overall Corporate Governance and Compliance & Ethics Program and Best Return to Investors Award - BSE 7th Social and Corporate Governance Awards 2013, 'Outstanding Contribution to the Cause of Education' - Global HR Excellence Awards 2011-2012, BSE Best CSR Practice Award and 22nd CFBP Jamnalal Bajaj Fair Business Practices Award - 2010 in the category of Service Enterprises (Medium) to name a few.

Blue Dart accepts its social responsibility by supporting climate protection (GoGreen), disaster management (GoHelp) and education (GoTeach).

About DHL Express Ltd.:

DHL - The Logistics company for the world

DHL is the global market leader in the logistics industry and "The Logistics company for the world". DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 285,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting environmental protection, disaster management and education.v DHL is part of Deutsche Post DHL. The Group generated revenue of more than 55 billion Euros in 2012.

For further information contact :

marketing@bluedart.com
Dated : August, 2013