BLUE DART NAMED 'SUPERBRAND'

- Recognised as a world-class service brand

Mumbai : August 18, 2003

Blue Dart Express Limited, South Asia's leading courier and integrated air express package distribution company, was today named a 'Superbrand' by Superbrands India. Superbrands India is part of the Superbrands Organisation of the U.K. which has its presence in 18 countries worldwide. This is the organisation's first initiative in India.

The Superbrands organisation is committed to recognising enduring brands and encouraging brand development.

The Blue Dart brand was chosen from over 700 brands across 98 categories by a jury comprising of eminent professionals from Advertising and Marketing. The selection was based on parameters such as mind dominace, trust and emotional bonding that create strong customer loyalty.

Speaking on the Superbrand award, Clyde Cooper, Managing Director, Blue Dart, said, "It is a matter of tremendous pride that Blue Dart has been named a SuperBrand. The reward is a reflection of our commitment to our customers and the relationship we share with them. We are happy that the Brand Council has recognized Blue Dart's single minded focus towards its customers."

"Blue Dart has been built by the dedication, motivation and passion of its people. This award is a celebration of their commitment to provide superior services, around-the-clock, consistently and tirelessly."

Blue Dart, South Asia's leading courier and integrated air express package Distribution Company with dedicated aviation infrastructure, offers secure and reliable delivery of consignments to over 13,600 locations in the region. Through its sales alliance with world #1, DHL Worldwide Express, Blue Dart offers its customers the DHL advantage of global reach, unmatched cross-border specialisation and greater network flexibility. Blue Dart has been re-certified recently, as one of a handful of Indian companies, to the new global ISO 9001-2000 standards. The Blue Dart team drives marketplace leadership through its unique aviation system, cutting edge technology, innovation and value-added services to deliver unmatched standards of service quality to its customers.

For further information contact :
marketing@bluedart.com
Dated :August 18, 2003