Blue Dart Celebrates Raksha Bandhan

Introduces `Rakhee Express'

Mumbai : August 13, 2004

Blue Dart Express Limited, South Asia's largest integrated air express, courier and logistics company, has announced the launch of it's product specifically designed for the festival of Raksha Bandhan - `Rakhee Express'. This special service is available at Blue Dart counters in the cities of Mumbai, Delhi, Bangalore, Kolkata, and Pune for any destination in the country.

Rakhees are delivered in specially designed envelopes provided by Blue Dart to ensure that distance is not a constraint for brothers and sisters to reinforce their relationship on this special day.

Announcing the launch of `Rakhee Express', Tulsi Mirchandaney, Senior VP Marketing & Projects said, "Rakhee Express is a special service provided by Blue Dart each year. Raksha Bandhan is about nurturing relationships and a reassurance of trust and security. The service that we offer our customers is an extension of this promise".

Blue Dart, South Asia's leading courier and integrated air express package distribution Company and with a market share of 39%, dedicated aviation infrastructure, offers secure and reliable delivery of consignments to over 13,700 locations in the region. Through its sales alliance with world #1, DHL Worldwide Express, Blue Dart offers its customers the DHL advantage of global reach unmatched cross-border specialisation and greater network flexibility. Blue Dart was selected a Superbrand from over 700 brands across 98 categories in India. The Blue Dart team drives marketplace leadership through its motivated people force, unique aviation system, cutting-edge technology, innovation and value-added services to deliver unmatched standards of service quality to its customers.

For further information contact :
marketing@bluedart.com
Dated :August 13, 2004